Jake Martinez never wanted to be internet famous, especially not for getting smacked in the face with a dodgeball. But when the humiliating video goes viral, the cyberbullying starts and Jake finds himself literally sucked into the internet — a world of Meme Machines, Troll Bridges, and a terrifying AI called the Hate Engine that feeds on cruelty. To get home and stop the bullying, Jake will have to fight his way through the internet's darkest corners and discover something nobody online wants him to know: that the algorithm keeping everyone angry can be beaten.