Neal Schaffer
ALLi Author Member
Location: United States of America
Genres: Advice & How To, Business, General Nonfiction, Self-Help/Personal Development
Neal Schaffer is a digital marketing strategist, global speaker, and author of six books including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), Digital Threads, and Maximizing LinkedIn for Business Growth. With deep expertise in influencer marketing, LinkedIn strategy, and AI-powered marketing workflows, Neal helps businesses and professionals navigate the evolving digital landscape. Neal has been immersed in digital marketing since 2008 and currently serves as a Fractional CMO through his consultancy, PDCA Social. He teaches digital marketing at UCLA Extension and Rutgers Business School, and hosts the Your Digital Marketing Coach podcast. His work has reached audiences worldwide through keynotes, workshops, and university lectures spanning multiple continents. Fluent in English, Japanese, and Mandarin Chinese, Neal brings a uniquely global perspective to his writing and consulting. He lives in Irvine, California, and is actively exploring foreign rights opportunities to bring his books to international markets.
Neal Schaffer's books
Genres: Business
Formats: E-Book, Paperback, Hardback
Age Groups: 18+
LinkedIn has evolved far beyond a job search platform — it's now a powerful engine for building your personal brand, generating leads, and driving real business results. Yet most professionals and entrepreneurs barely scratch the surface of what's possible. Maximizing LinkedIn for Business Growth is a practical, step-by-step guide that shows you how to turn LinkedIn into a strategic asset for your business. Whether you're a solopreneur, small business owner, sales professional, or marketing leader, this updated and expanded 2nd edition covers everything you need to know to stand out and succeed on the platform in the age of AI. Inside, you'll discover how to build a compelling LinkedIn profile that attracts clients, recruiters, and opportunities; develop a content strategy that drives engagement and establishes your authority; expand your network with high-value connections aligned with your business goals; streamline your lead generation process and convert prospects into clients; and leverage...
Genres: Advice & How To, Business, Self-Help/Personal Development
Formats: E-Book, Audio, Paperback, Hardback
Age Groups: 18+
Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing by Neal Schaffer is the comprehensive digital marketing guide that shows small businesses, entrepreneurs, and content creators exactly how to build a powerful online presence and drive real business results on a realistic budget. Drawing from his experience as a fractional CMO, university educator at UCLA Extension and Rutgers Business School, and global keynote speaker, Neal Schaffer introduces the SES Framework (Search, Email, Social), a streamlined approach that distills the overwhelming digital marketing landscape into three workhorses arranged in a specific, strategic order. The book's central insight is that most businesses fail at digital marketing not because they use the wrong tools, but because they do things in the wrong sequence. Neal calls this principle "The Order of Things," and the book's 20 chapters across six parts follow this deliberate progression. Digital Threads covers every major digital marketing...