John Sunderland was the project designer of the groundbreaking experiential museum, The Jorvik Viking Centre in York, United Kingdom. Following its opening in 1984, he, along with other key members of the original JVC team, founded Heritage Projects, York, of which he was the Creative Director. In 1988 he went freelance.
Since then he designed and built 25 commercially successful, award-winning international museums and cultural heritage centres many of which are still in operation. Below is a list of his major international design and build projects completed between 1981 to 2008. The media called him ‘the godfather of cultural heritage interpretation’.
Not listed are the consultancy projects, over one hundred and fifty of them, several of which later became developments in their own right. Also not included are his commissions for television, commercials, documentaries, films for all his exhibitions and feature film work as well as scripts for text and film. He was the creator of Dusty Bin, the iconic mascot and booby prize of the hit British game show 3-2-1 made by Yorkshire Television for ITV, which ran from 1978 to 1988.
His projects have been varied in scope, about which Sunderland says, ‘They have been wildly exciting and challenging and have transported me to destinations as far apart and diverse as North America, India, Israel, the Nevada desert and closer to home, Ireland, Scotland, the Isle of Man, Wales, England and Belgium. During the course of creating these schemes I had the opportunity to collaborate with hundreds of extraordinary and talented people.’
John married his current wife, Kathy, in 2006 in New York City. In 2004, he became involved with her café businesses, the famous Life Café in New York City, which was featured in Jonathan Larson’s Pulitzer prize-winning Broadway musical RENT, and a second in Bushwick, Brooklyn. They retired from the cafe business in 2012.
Currently, John and Kathy live in the foothills of the Sierra Bernia on the Costa Blanca of Spain. In 2014 he published his memoir On My Way to Jorvik commemorating the 30th anniversary of the opening of Jorvik. The book tells the story of how he actualized the archeologists’ idea to present their finds in a more meaningful way to the public and how, in doing so, he fulfilled his boyhood dream to make museums more like movies.
His animation and design projects were exercises in storytelling in 3D and multimedia form. Today he focuses his storytelling through the written word and children’s book illustration. He is currently working on a collection of short stories, a book of poems and working on several fictional titles, historic fantasies, several based on the extraordinary personal experiences he had whilst working on historical and archeological projects around the world.
In between the words he loves to hand carve local wood walking sticks, paint, and walk his dog in the mountains.
List of Museum and Cultural Heritage Attraction Projects by John Sunderland:
The Jorvik Viking Centre, YAT, York, England
(Original version, open 1984-2000, Project Designer)
The Dynamic Earth, Scottish and Newcastle Breweries, Edinburgh, Scotland
(1987, preceding as The Younger Universe Original Concept Development and Initial Visualisation)
The Canterbury Tales Heritage Projects, Canterbury, England
(Opened 1988, Project Designer)
The Oxford Story, University of Oxford and Heritage Projects, Oxford, England
(Opened 1988, Project Designer)
The Whisky Heritage Centre, Edinburgh, Scotland
(Opened 1988, Project Designer)
The Spirit of London, Madame Tussauds Ltd. London, England
(Opened 1990, Concept Designer)
The White Cliffs Experience, Dover District Council, Dover, England
(Opened 1991, Project Designer)
The Eurotunnel Visitor Centre, Eurotunnel, Folkestone, England
(Opened 1993, Project Designer)
The Mannanan Centre, Peel, the Isle of Man, The Museum of Man
(1991, Concept/Detailed Concept Designer)
The Mappa Mundi Exhibition, Hereford Cathedral, England
(1991, Project Producer and Designer)
The Weymouth Time-Walk, Weymouth, England
(Opened 1992, Project Designer)
Celtica, Machynlleth, North Wales
(Opened 1996, Project Designer)
Quest For a Pirate, Cape Cod, USA and world travelling
(Opened in Edinburgh 1996. Project Designer and Filmmaker)
Blue Planet Aquarium, Cheshire, England
(1996, Concept Designer)
Ename, Archaeological Site Interpretation, Oudenarde, Regional Government of Flanders
(Opened 1997, Project Originator and Designer)
Ename Museum, as above
(Opened 1998, Project Designer)
Ename Centre for Heritage Interpretation, as above
(Opened 2004, Project Design consultant for exhibit content)
Whalers Wharf, Provincetown Town Council, Provincetown, Cape Cod, USA
(1998-2001, Building design concept, Design and Build Theatre and Exhibition Space, Produced and directed film Great Fire of Provincetown)
The Rheged Discovery Centre, Penrith, England, Private Client
(2000, Interpretive Project Designer and Filmmaker)
The National Mountaineering Exhibition, British Mountaineering Association, Penrith, England (Opened 2001, Project Designer]
New Provincetown Library, Provincetown Council, Cape Cod, USA
(2004, Logo Design, Designer)
Fells Point Visitor Center, Cultural Sites Research and Management, Baltimore, USA
(2006, Writer and Project Designer)
Logandale Trails Conservation Project, Bureau of Land Management, Nevada USA
(2006, writer, illustrator, designer)
York Minster Visitor Interpretive Scheme, York Minster, England
(2008, Interpretive Designer and Concept Origination for the South Transept Exterior Plaza)